Case Study: Finery London achieves a 50% increase in lapsed-customer win-back with Ometria

Finery uses Ometria to activate shoppers throughout the customer lifecycle

Finery, a contemporary British womenswear brand launched in 2015, needed a data-driven retention strategy to support rapid online growth. Much of its retention activity was manual and spread across platforms, making it difficult and time-consuming to send timely, relevant messages triggered by customers’ transactions, on-site behavior and marketing interactions.

Ometria delivered customer insight and marketing automation to build a lifecycle strategy, creating multi-stage, segmented campaigns for new subscriber activation and lapsed-customer reactivation with A/B testing and personalized product recommendations. Within six months, Ometria-triggered emails drove 3.5% of revenue, achieved a 25% click-to-open rate, and increased lapsed-customer win-back by 50%.

Finery London

Olivia Delebarre

Marketing Manager