Case Study: Emma Bridgewater boosts retention and return customers with Ometria

Emma Bridgewater increases return customers by 30% with Ometria

Emma Bridgewater, an iconic pottery brand, faced the challenge of creating personalized customer experiences. Their existing marketing tools, a legacy email service provider and an analytics platform, only allowed for basic personalization and made advanced segmentation and automation campaigns difficult and time-consuming to build.

Ometria provided a customer data platform solution, enabling sophisticated personalization. The vendor helped implement actionable customer insights and advanced automated journey campaigns, including welcome, win-back, and browse abandonment emails. As a result, Emma Bridgewater achieved a 30% increase in return customers, a 19% increase in retention rate, and a 65% increase in active customers within their customer base.

Emma Bridgewater