Case Study: EGO achieves 63% more repeat customers with Ometria

EGO boosts repeat customers 63% with Ometria

EGO, a fast-growing online clothing retailer, faced a challenge in improving customer retention after a period of strong acquisition growth. Their existing marketing platform could not provide the necessary customer intelligence, and building campaigns was a time-consuming process. To address this, EGO turned to the customer data platform and marketing automation solution from Ometria.

By implementing Ometria, EGO gained new insights into its customer base and the ability to easily build personalized, automated campaigns. This allowed the team to create intricate customer journeys based on segmentation. The results included a 63% increase in repeat customers and the ability to deploy campaigns twice as fast. Furthermore, Ometria helped EGO significantly exceed revenue targets, beating their Black Friday goal by 41%.

EGO