Case Study: Davines achieves personalized CRM growth with Ometria

Davines grows revenue 8% YoY with Ometria

Davines, a family-owned B Corp specializing in sustainable salon-quality haircare, wanted to elevate its CRM strategy to create best-in-class, personalized customer experiences. The challenge was to gain a deeper understanding of their customers, derive actionable insights from data, and implement automation, all while partnering with a retail-embedded expert that could provide strategic guidance and scale with them.

Ometria provided Davines with its customer data platform and retail expertise. The solution centralized all customer data, enabling personalized campaigns and automation, such as an anniversary campaign that surpassed industry click-rate benchmarks. With Ometria's predictive AI-powered insights and strategic partnership, Davines achieved significant results, including an 8% overall revenue growth, an 18% increase in loyal customer average order value, and a 10% increase in their repeat rate year-over-year.

Davines