Case Study: Cox & Cox boosts conversion and average order value with Ometria

Cox & Cox boosts conversion rate 91% with Ometria

Cox & Cox, a UK furniture and homeware retailer, faced a challenge with dropping email engagement as lockdowns eased. They wanted to avoid generic discounting and instead find a more personalized approach to maintain their strong sales record. They worked with their Ometria Customer Success Manager and used the Ometria platform to gain the necessary customer insights.

Using Ometria, Cox & Cox implemented a highly personalized email campaign that segmented customers by lifecycle stage and product category affinity. The Ometria platform's recommendation engines and dynamic content allowed them to efficiently create 45 campaign variants. This strategy resulted in a 91% increase in conversion rates and a 40% increase in average order value, significantly boosting revenue.

Cox & Cox