Case Study: Charlotte Tilbury achieves a 20% increase in daily productivity with Ometria

Charlotte Tilbury Uses Ometria to Increase Daily Productvity by 20%

Charlotte Tilbury, a globally renowned makeup brand, experienced rapid international ecommerce growth but needed to become more data-driven. The ecommerce team was wasting time consolidating disparate data from ERP, analytics and ecommerce platforms, relying on manual Excel matching and struggling to give team members timely access to the insights needed to drive performance.

They implemented Ometria’s all‑in‑one performance platform to consolidate customer, product and revenue data and surface real‑time, role‑specific insights. Within a day historic data was accessible to the whole team, permissions ensured appropriate access, and marketers could target customers by lifetime value and optimize the conversion funnel for international expansion—saving over 10 hours per week and increasing daily productivity by 20%.

Charlotte Tilbury

Demetra Pinsent

CEO