Case Study: Café du Cycliste achieves a 14% increase in customer lifetime value with Ometria

Café du Cycliste increases the lifetime value of its customers by 14% with Ometria

Café du Cycliste, a premium cycling apparel retailer, had been relying on mass, undifferentiated newsletters and an ESP that couldn’t connect transactions with on-site behavior or provide actionable customer insight. Wanting a more bespoke retention strategy that matched its brand, the company sought a single platform to centralize customer data and enable personalized communications across the customer journey.

Using Ometria, Café du Cycliste unified its data and launched advanced automated campaigns—including personalized welcome flows, post-purchase “complete the look” recommendations, cart/browse abandonment, and win‑back messages—plus tailored newsletters and targeted store-based emails. The result was rapid performance improvement: reactivated customers grew 129%, email revenue doubled, and customer lifetime value rose 14%, alongside strong gains in repeat purchases and overall customer growth.

Café du Cycliste