Case Study: Astrid & Miyu accelerates personalized omnichannel CRM with Ometria

Astrid & Miyu launches 4-month pop-up and same-day SMS campaigns with Ometria

Astrid & Miyu, a fast-growing jewelry brand, needed a highly agile CRM strategy to support its global expansion and experimental, test-and-learn approach. To achieve this, they required a platform that could streamline processes and provide a unified view of customer data without relying on other teams. They implemented Ometria as their customer data and experience platform, later integrating it with Attentive for SMS marketing.

Using Ometria, the team gained a centralized view of all customer data, insights, and CRM performance, which dramatically increased their speed to market for new initiatives from months to days. The platform enabled hyper-personalized campaigns and integrated seamlessly with their Facebook lead generation and in-store appointment data. This provided a consistent customer experience across online and physical stores, supported successful pop-up expansions, and increased conversion chances. The integration with Attentive further allowed for agile, data-driven SMS campaigns that engaged customers based on local behaviors and future-proofed retention.

Astrid & Miyu