Case Study: Virginia Business boosts circulation revenue with Omeda

Virginia Business increases circulation revenue 65% with Omeda

Virginia Business, a regional publication for C-suite executives, was leaving revenue on the table by offering all of its content for free. With a small team of 13 people, the publisher lacked the time and resources to build a paid subscription model on their own and faced internal resistance from staff worried about losing traffic. They turned to the vendor Omeda for its all-in-one audience marketing and subscription management platform.

By implementing Omeda's solution, Virginia Business automated its entire subscription lifecycle, from a "welcome wall" that limited free articles to automated renewal and win-back campaigns. This strategy, powered by Omeda's integrated CDP and email tools, led to a 65% increase in circulation revenue in 2023, successfully creating a new, sustainable reader revenue stream.

Virginia Business