Case Study: Sosland Publishing boosts pre-churn retention with Omeda

Sosland Publishing boosts retention with Omeda, driving 112,000+ human opens

Sosland Publishing faced the challenge of re-engaging subscribers who had become inactive for three weeks and were at risk of churning, rather than waiting to win them back after they were lost. To intercept these readers, they worked with Omeda, utilizing its content recommendation tool and journey functionality.

The solution involved building a single, automated journey that delivered a three-email series with dynamically recommended content to the correct audience for each of their brands. This Omeda-powered program generated over 112,000 real human opens from previously disengaged readers and resulted in 2,378 new product subscriptions, creating a measurable and stable retention program that runs continuously with low overhead.

Sosland Publishing