Case Study: Sosland Publishing increases renewals and leads with Omeda

Sosland Publishing boosts renewal completions 34% with Omeda

Sosland Publishing needed to modernize its audience engagement to reduce manual efforts and improve conversion rates. Their challenges included resource-intensive renewal campaigns and underutilized content assets, which led to unnecessary subscriber churn. They turned to the Omeda platform to address these issues.

By implementing Omeda's marketing automation tools, Sosland automated renewal workflows and created personalized onsite retargeting campaigns. This solution led to a 34% increase in total renewal completions and generated hundreds of new leads from evergreen content offers. The results from Omeda included significant cross-sell growth and a move to more efficient, data-driven campaigns.

Sosland Publishing