Case Study: Questex drives $2M+ in revenue with Omeda marketing automation

Questex turns marketing automation into a $2M revenue engine with Omeda

Questex, a diversified event and digital media company, faced the challenge of scaling its marketing operations across dozens of brands while maintaining personalized audience engagement. Their marketing efforts were manual, time-consuming, and lacked the ability to connect engagement data directly to revenue, making it difficult to prove value to clients. To address this, they partnered with the vendor Omeda and its marketing automation platform.

By implementing Omeda, Questex built a data-driven "Account Activation Center" that automated over 150 multi-channel campaigns with personalized, dynamic journeys. The solution unified first-party data and behavioral insights to nurture leads through the entire sales funnel. This approach, powered by Omeda, generated over $2 million in revenue for Questex's clients, delivered thousands of qualified leads, and led to client renewals and upsells by clearly demonstrating marketing ROI.

Questex