Case Study: Questex boosts attendee engagement and registrations with Omeda SMS

Questex tracks 300+ attendee conversations with Omeda

Questex, a leading global B2B information services company, sought a faster and more personal way to engage its event audiences beyond its existing email and digital marketing. Their challenge was to nudge registrations, reconnect with past attendees, and share real-time updates for their events. To achieve this, they turned to the vendor Omeda to utilize its platform for targeted SMS and MMS campaigns.

Using the Omeda platform, Questex implemented a series of segmented text message campaigns built from its first-party data. The solution included personalized offers for past attendees, deadline reminders, geo-targeted local offers, and real-time on-site communications. This strategy resulted in over 300 direct attendee conversations tracked and significantly boosted both early registrations and on-site engagement. Omeda provided Questex with a channel that delivered speed, personalization, and measurable results.

Questex