Case Study: Questex boosts awards submissions 31% with Omeda

Questex grows awards submissions 31.4% with Omeda

Questex sought to increase paid submissions for its Fierce Healthcare and Life Sciences Innovation Awards. Their previous promotional strategy relied on manual email sends and reminders, which led to last-minute conversions, an inability to follow up with engaged prospects, and a high administrative burden. The goal was to transform this static campaign into an automated, behavior-driven program using the Omeda platform.

By leveraging Omeda's Audience Builder and triggered journeys, Questex implemented a solution that sent automated, relevant follow-ups based on user behavior, such as visiting an awards page or starting a submission. This behavior-driven approach, combined with automatic suppression of users who had already submitted, resulted in a 31.4% year-over-year increase in submissions and a corresponding revenue jump, all managed by a single marketer.

Questex