Case Study: Questex drives nearly $6M in ad revenue with Omeda

Questex Drove Nearly $6M In Ad Revenue With Its Content Channel Campaign

Questex, a digital media and events business, needed to boost advertising revenue and secure more consistent rebooking from its partners. Their challenge was to help advertisers better capitalize on Questex’s audience data, match them with the right website visitors, and translate single visits into long-term, cross-channel engagement. To achieve this, they partnered with Omeda and leveraged its Customer Data Platform (CDP) and marketing automation tools.

Omeda's solution was the creation of "Content Channels," a competitor-free advertising package that positioned partners as authorities on specific topics across Questex's digital properties. This was powered by Omeda’s CDP for audience targeting and its marketing automation for executing targeted email nurtures. The results were highly successful, driving nearly $6 million in ad revenue. Furthermore, 53% of advertising partners rebooked, creating a stable and lucrative income source for Questex.

Questex