Case Study: Northstar Travel Group proves audience ROI with Omeda

Northstar Travel Group boosts booking intent to 70% with Omeda

Northstar Travel Group, a company connecting travel buyers and suppliers, faced a challenge proving the business value of its highly engaged audiences to its advertisers and C-suite. Despite collecting data on activity like clicks and event attendance, this information was siloed across different tools and there was no disciplined process to connect it to actual sales outcomes or sponsor ROI. They partnered with the vendor Omeda to solve this.

The solution implemented with Omeda was a structured, automated measurement program built around four consistent questions asked of audiences at set intervals. Using Omeda's platform for email automation, database integration, and data routing, Northstar created a repeatable system that collected longitudinal data on booking intent and projected revenue. The results were significant; for one campaign, travel agents actively selling a destination jumped from 20% to 44% post-event, with intent to sell reaching 70% at six months, translating to projected bookings of $420K to $960K. This data became a powerful sales tool for Northstar, helping them open doors with advertiser C-suite and expand business.

Northstar Travel Group