Case Study: Randall Reilly achieves double-digit email audience growth with Omeda

How Omeda + GA Data Drive New Sales & Upend Content Strategy For Randall Reilly

Randall Reilly partnered with Omeda to overcome the challenge of gaining a unified, granular view of its audience. The company’s digital publications struggled to combine data from various sources, making it difficult to understand individual reader engagement and tailor content effectively.

Using Omeda’s customer data platform (CDP) and website tracking, the solution integrated all subscriber data into a single view. This data was then combined with Google Analytics to create powerful dashboards that informed a new content strategy. The results for Randall Reilly included a double-digit percentage increase in its unique email audience across all its brands.

Randall Reilly

Paul Daniel

Director of Audience