Case Study: Northstar Travel Group boosts audience growth and email efficiency with Omeda

How Northstar Travel Group simplified their tech stack, grew their audience, increased email efficiencies, and reallocated database and development resources

Northstar Travel Group, a leading B2B information company for the travel industry, needed to simplify its disorganized MarTech stack and better understand its audience by unifying its first-party data from multiple sources. To address this challenge, they partnered with vendor Omeda to implement its full audience relationship platform for data management, email marketing, and subscription services.

Omeda provided a customized platform that consolidated Northstar’s audience data and streamlined its operations. As a result, Northstar saw a 37% increase in audience members and a 56% increase in email efficiency. The solution also allowed for the complete reallocation of internal development resources to other projects. Omeda’s integrated tools enabled Northstar to gain deeper audience insights and improve its strategic marketing efforts.

Northstar Travel Group

Roberta Muller

SVP of Product Development