Case Study: NAVC achieves personalized member engagement at scale with Omeda

How NAVC Manages 700K Database Members With Omeda

The North American Veterinary Community (NAVC) faced the challenge of managing its disparate 700,000-member database spread across numerous publications and marketing channels. With limited resources, the organization needed to eliminate data silos to improve campaign speed and communication relevance. NAVC partnered with Omeda to implement its end-to-end customer data platform (CDP), marketing automation, and subscription management services to centralize its audience data.

Omeda's solution provided NAVC with a single view of each member, automatically compiling and cleaning data from all marketing touchpoints. This enabled the creation of over 50 targeted marketing segments and allowed for personalized, automated promotions. The results included achieving personalization at scale, fully automating event promotions, and saving the team countless hours on data management. These saved resources were redirected toward developing new content and courses, ultimately helping veterinarians provide better care.

NAVC