Case Study: Haymarket Media Group increases paid subscriptions by 56% with Omeda

How Haymarket Media Increased Paid Subscriptions by 56%

Haymarket Media Group, a global media company, faced a steady decline in paid subscriptions and revenue. Their challenge was to reverse this trend and convert their large base of engaged, non-paying website visitors into a sustainable source of paid subscribers. To achieve this, they partnered with Omeda and leveraged its subscription management and content metering tools.

The solution from Omeda involved implementing a hard paywall and a strategic 30-day free trial program. After setting up the necessary webforms and auto-renewal processes, Haymarket aggressively promoted the trial across its website and email channels. This strategy, powered by Omeda, was a major success. Haymarket saw a 56% annual increase in paid subscriptions, with 64.7% of free trial users converting to paying customers, significantly exceeding their initial revenue goals.

Haymarket Media Group