Case Study: a leading b2b marketing company improves email deliverability with Omeda

How B2B Marketing and Omeda partnered to build back sender reputation, improve inbox placement, and grow net unique opens

A leading B2B marketing company faced the challenge of poor email deliverability and low engagement with its weekly newsletter. The company partnered with Omeda to clean up its subscriber list, rebuild its sender reputation, and improve its inbox placement rates to ultimately increase its net unique opens.

Omeda implemented a three-step solution involving a list validation to remove invalid addresses, the suspension of unengaged contacts, and a targeted re-engagement campaign. The process also included using ongoing behavioral data to ensure the newsletter was only sent to recently engaged readers. As a result of working with Omeda, the client gained 10,000 new unique opens, converted 2% of its unengaged audience back to active subscribers, and retained nearly 70% of its original list after a significant cleanup.