Case Study: Annex Business Media achieves scalable virtual event success with Omeda

How Annex Business Media grew their virtual events series by connecting audience data to drive registrations and serve sponsored content to registrants

Annex Business Media, a B2B information company, faced a significant challenge when the COVID-19 pandemic forced the cancellation of its live events, a major revenue source. They needed to pivot to virtual events quickly and integrate the new platform with their existing audience database to drive registrations, communicate effectively, and prove value to their sponsors. They partnered with their vendor, Omeda, to solve this.

Omeda implemented a solution using its API and metering tools to connect Annex's GoToWebinar platform and WordPress sites directly to the Omeda database. This integration streamlined the capture of registration data, enabled targeted messaging for attendees, and gated sponsored content to generate qualified leads. The results were highly successful, with Annex launching 25 virtual events, over 50% of registrants opting to share their emails with sponsors, and an audience reach spanning over 70 countries.

Annex Business Media

Stacy Bradshaw

Digital Project Manager