Case Study: Annex Business Media drives ad revenue and rebookings with Omeda

How Annex Business Media Drove Ad Revenue and Rebookings with Omeda

Annex Business Media, Canada's largest business media organization, sought to increase revenue and repeat bookings from its advertising partners by helping them execute personalized, multi-channel campaigns. The challenge was to simplify this complex process and make it easily replicable across their numerous clients and brands without demanding excessive manual work. To achieve this, they partnered with Omeda.

Using Omeda’s marketing automation, CDP, and subscription management tools, Annex created the "Lead Driver" and "Lead Driver+" omnichannel advertising campaigns. This Omeda-powered solution automated and streamlined outreach across email, social media, websites, and programmatic advertising. The results were significant: one campaign saw a 60% increase in engagements and a 93% increase in conversions, directly leading to five sales for the client. As of May 2023, Annex was running 20 of these Omeda campaigns, with several clients already booking repeat business.

Annex Business Media