Case Study: IRONMARKETS boosts engagement and monetization with Omeda's lead scoring solution

How AC Business Media Boosted Engagement and Monetization With Lead Scoring

IRONMARKETS, a B2B media company, needed a way to better qualify its audience members and automate its lead nurturing process. The challenge was to track user interactions across multiple channels without manual data entry to create an accurate lead scoring model. To solve this, they turned to their existing vendor, Omeda, and its end-to-end audience marketing platform.

Omeda's solution utilized its native CDP to create a single view of each user, integrating data from all touchpoints into a central database. This data fed a flexible lead scoring model that identified highly engaged audiences in real-time. As a result, IRONMARKETS created three distinct marketing segments, which allowed for more targeted communications and enabled the creation of valuable advertising packages for premium partners based on their super-users.

AC Business Media

Ronda Hughes

VP Marketing & Audience Development