Case Study: Golden Peak Media grows subscriptions through quilting guild partnerships with Omeda

Golden Peak Media drives 13% subscription yield with Omeda

Golden Peak Media, a publisher of the For Love of Quilting magazine, sought to grow its print subscriptions by connecting with passionate quilters. Their challenge was that their manual email outreach to quilting guilds was time-consuming, difficult to scale, and yielded low response rates. They turned to Omeda to help automate the process without losing the personal touch essential to their community.

Using Omeda, Golden Peak Media implemented a personalized, behavior-driven outreach sequence. The solution used email engagement to trigger timely follow-ups and integrated CredSpark interest forms to capture data and guide contacts toward exclusive offers. This strategy resulted in 7% of contacted guilds forming new partnerships, with 47% of those converting to subscriptions, achieving a 13% gross subscription yield for the campaign.

Golden Peak Media