Case Study: Fusable boosts email engagement with Omeda

Fusable boosts welcome email clicks by 592% with Omeda

Fusable, a media company for the trucking and heavy-duty construction industries, faced a challenge with stagnant automated email campaigns. Their welcome and re-engagement series had flatlined, with response rates falling to 1% or less due to generic, one-size-fits-all content. To address this, they turned to the vendor Omeda for a solution.

Using Omeda's first-party data platform and its Odyssey automated journey tool, Fusable implemented a persona-based strategy. They created personalized email journeys for different audience roles, shifting to a more conversational tone and value-driven messaging. The results were dramatic, with Omeda's solution driving increases of up to 2,228% in click-through rates, successfully transforming audience engagement.

Fusable