Case Study: Fabricators & Manufacturers Association saves hundreds of hours with Omeda

FMA saves 100+ hours per cycle with Omeda

The Fabricators & Manufacturers Association (FMA), a nonprofit serving the metal forming and fabricating industries, struggled with highly manual and inefficient data workflows. Their disconnected systems and siloed processes, including tedious manual coding and error-prone data uploads, consumed excessive staff time and created inconsistencies across their media, membership, and events teams. These challenges led FMA to seek a solution from the vendor Omeda.

By implementing the Omeda audience data platform and streamlining its internal processes, FMA centralized its audience management. The solution integrated with existing systems and automated key workflows. This transformation delivered dramatic results, including reducing the time to prepare a publication issue close from two weeks to under 30 minutes, saving hundreds of hours monthly. The Omeda implementation also improved data trust and allowed the team to focus on strategic initiatives.

Fabricators & Manufacturers Association (fma)