Case Study: EndeavorB2B re-engages dormant magazine subscribers with Omeda

EndeavorB2B re-engages 30.2% of dormant subscribers with Omeda

EndeavorB2B faced a challenge with thousands of dormant magazine subscribers who had not engaged digitally in over two years. These records dragged down database health and engagement metrics, limiting the growth of their qualified audience. They partnered with Omeda to find a scalable, automated solution using its marketing automation tools to either re-engage these subscribers or cleanly identify them as inactive.

Using Omeda's Odyssey journey automation tool, the team built a fully automated re-engagement path that used content recommendations and conditional logic. This solution successfully re-engaged nearly 30% of the dormant subscribers, bringing them back into the monetizable audience. The project also improved database health and provided EndeavorB2B with a repeatable framework that could be scaled across all of its magazine brands.

EndeavorB2B