Case Study: Clarion Events turns live event data into new revenue with Omeda

Clarion Events grows revenue 5x with Omeda

Clarion Events, one of the world's largest event organizers, faced the challenge of disconnected data. Their live event engagement information, like badge scans, was isolated from the rich first-party audience profiles and engagement history stored in their customer intelligence platform, Omeda. This gap meant exhibitors lacked context for leads, and revenue from lead retrieval was going to third-party vendors.

The solution was an in-house event lead capture platform, Converge+, designed to integrate with Omeda as its intelligence layer. Omeda unified live event data with its deep audience profiles, providing exhibitors with a complete view of attendee intent and behavior. This allowed Clarion Events to create a new revenue stream, which grew 5x in the first year, while retaining full data ownership.

Clarion Events