Case Study: CFE Media and Technology boosts email click-through rates with Omeda’s automated personalization platform

CFE Media Automated Its Personalization Efforts with Omeda's CDP

CFE Media and Technology, a global publisher for engineers, needed to personalize communications for its over 1.3 million subscribers. The audience engagement team struggled to identify individual subscriber interests and automate follow-up processes, which prevented them from delivering relevant content at scale and took time away from revenue-generating tasks.

Omeda provided an integrated audience data platform to address these challenges. Using Omeda’s CDP, Data Loader, and marketing automation tools, CFE Media built an automated workflow that assigned topic affinities to subscribers based on their behavior and form data. This allowed for emails with dynamic content personalization. The solution resulted in a significant increase in engagement, with the new automated welcome series achieving click-through rates up to 20% higher than previous campaigns.

CFE Media and Technology