Case Study: BNP Media achieves 10,000+ new registrations with Omeda

BNP Media adds 10,644 registrations with Omeda

BNP Media faced challenges with its rigid, black-box metering system, which provided no analytics, customization, or ability to transact within the meter. This resulted in a uniform experience for all visitors and no insight into user behavior, creating friction and limiting growth. To overcome these pain points, BNP Media partnered with vendor Omeda to implement a smarter, more flexible platform for data-driven acquisition.

Omeda implemented a fully customizable metering platform and a unified My Account Center for BNP Media. This solution provided visibility into user behavior, enabled A/B testing, and allowed for in-meter payments. The results were significant, including over 10,000 new registrations and $17,648 in directly driven revenue, validating Omeda's data-driven approach to audience growth.

BNP Media