Case Study: Annex Business Media turns content engagement into advertiser revenue with Omeda

Annex Business Media renews Own the Topic 3 times with Omeda

Annex Business Media, Canada's largest B2B media company, faced the challenge of translating the rich engagement data from its 58+ industry brands into a monetizable product for advertisers. Their fragmented content systems lacked a standardized taxonomy, preventing them from identifying and building audience segments around the specific topics driving reader engagement. They partnered with Omeda to leverage its AI content tagging and audience insights tools to surface these valuable signals and turn them into actionable intelligence.

Using Omeda's integrated platform, Annex implemented a five-step workflow called "Own the Topic" to transform editorial engagement into targeted, multi-channel advertising campaigns. The solution involved identifying high-value topics, building precise audience segments with Omeda's Audience Builder, and activating them through email and on-site personalization. This Omeda-powered program became a repeatable revenue product, resulting in strong sales adoption, high client renewal rates, and consistently high engagement across channels.

Annex Business Media