Case Study: Radisson Blu achieves zero-queue spa and restaurant experiences with Ombori

Radisson Blu eliminates physical queues and lifts GRI by 1.3 with Ombori

The Radisson Blu Hotel in Andermatt faced a significant challenge with the onset of the COVID-19 pandemic, as it needed to safely manage guest flow to its spa and restaurant without creating physical queues that could compromise safety and guest comfort. To address this, the hotel turned to vendor Ombori for a solution, implementing their queue management system to prevent crowding during peak hours.

Ombori's solution utilized a smartphone-based system where guests could book time slots and receive alerts, eliminating the need for physical queues. This implementation led to a dramatic improvement in customer sentiment, lifting the hotel's Global Review Index by 1.3 points. According to the hotel's general manager, this improvement can translate to substantial revenue gains, and the system was credited as a lifesaver that allowed the hotel to operate safely during the critical peak ski season.

Radisson Blu