Case Study: ICA Roslagstull achieves higher customer satisfaction and revenue with Ombori's smart grocery displays

ICA Roslagstull boosts customer satisfaction by 25% with Ombori

ICA Roslagstull, an ICA franchise grocery store in Stockholm, sought to adapt to evolving customer expectations and create a unique, fun shopping experience that bridged the gap between digital convenience and physical retail. Partnering with vendor Ombori, the store aimed to move beyond a focus on price and instead use technology to improve the customer journey from entry to checkout.

Ombori implemented a system of interactive displays equipped with cameras and software to detect movement. These displays allowed customers to browse recipes, source ingredients, and join a digital queue via their smartphones, eliminating the need to wait physically at counters. The solution also provided operational benefits like monitoring store attendance, which became a critical safety feature during the pandemic. As a result, ICA Roslagstull saw a 25% increase in customer satisfaction due to safety measures and a 35% increase in revenue, while serving 2000 customers daily.

ICA Roslagstull