Case Study: H&M boosts in-store engagement with Ombori's Magic Mirror

H&M’s Magic Mirror gets 86% selfie-to-QR scans with Ombori

The fashion retailer H&M sought to increase in-store customer engagement by creating an interactive experience that aligned with modern consumers' desire for social media sharing. They collaborated with the vendor Ombori and its Phygrid platform to develop a solution.

Ombori implemented an AI-powered Magic Mirror for H&M. This solution, powered by Microsoft Azure, allowed customers to take selfies that were rendered on a digital magazine cover; they could then download the image via a QR code. The project by Ombori was highly successful, resulting in 86% of users scanning the QR code and a 10% email sign-up rate from those scans. The campaign also received significant global press coverage.

H&M