Case Study: The Jane Goodall Institute achieves $85,000 in annual direct mail savings with Omatic Software's SegmentOmatic

The Jane Goodall Institute saves $85,000 annually with Omatic Software

The Jane Goodall Institute, a global conservation organization, faced challenges with expensive and time-consuming direct mail list segmentation. They relied on external systems, spending approximately $90,000 annually and taking days to produce small mailing lists. To bring these efforts in-house and reduce costs, they turned to Omatic Software and implemented its SegmentOmatic and List Management solutions.

Omatic Software provided a solution that dramatically simplified the list segmentation process with reusable templates. This allowed the Jane Goodall Institute to bring all direct marketing efforts in-house, eliminating their dependence on external systems. As a result, the organization now saves $85,000 annually on marketing costs and has transformed a process that once took days into one that can be completed quickly and with greater internal confidence.

The Jane Goodall Institute