Case Study: The Jane Goodall Institute saves $85,000 annually with Omatic Software

The Jane Goodall Institute Saves $85,000 Annually on Direct Mail Using SegmentOmatic

The Jane Goodall Institute, a global conservation nonprofit founded by Jane Goodall, relied on direct mail fundraising and had been using external systems to manage campaign segmentation. As the team looked to bring campaign creation in-house to reduce costs, they found that their existing segmentation process was slow and labor-intensive, requiring multiple queries and manual merging to produce mailing lists. Omatic Software and its tools, including ImportOmatic and SegmentOmatic, were used to help address these data and campaign-management challenges.

Omatic Software recommended SegmentOmatic with List Management to speed up query processing, create reusable templates, and simplify future mailings. The solution was set up and the team was trained by Omatic, enabling The Jane Goodall Institute to move all direct marketing in-house. As a result, the organization expects to save $85,000 annually on marketing efforts.

The Jane Goodall Institute

Kendal Ferguson

Manager of Data and Systems