Case Study: The Arizona Humane Society saves time and boosts direct mail ROI with Omatic Software’s SegmentOmatic

The Arizona Humane Society Saves Hours of Time Per Mailing, Focuses on Using Analytics to Increase ROI

The Arizona Humane Society, a nonprofit dedicated to rescuing, healing, adopting, and advocating for vulnerable animals, needed a faster way to segment its direct mail lists. Using Raiser’s Edge and spending several hours manually building highly targeted lists for 11 annual appeals, the team wanted a more automated solution to improve efficiency and support better donor targeting.

Omatic Software provided SegmentOmatic, which let Monica Leyba build segmented lists in minutes using criteria like gift recency, frequency, and value, while also excluding contacts as needed. The result was a major time savings—from about four hours per mailing to just minutes—freeing more time for analysis and helping The Arizona Humane Society improve campaign strategy and ROI; its direct mail efforts were already producing a $2.1 million return on a $366,000 spend.

The Arizona Humane Society

Monica Leyba

Database Marketing Manager