Case Study: RWJBarnabas Health achieves cleaner data and faster gift processing with Omatic Software

RWJBarnabas Health Increases Average Gift Amount 30% with Omatic Integrations

RWJBarnabas Health, New Jersey’s largest integrated healthcare system, faced major data and workflow challenges after centralizing gift-giving from 11 hospitals into one master database. The consolidation created duplicate records, mismatched data, and inconsistent handling of gift entry, acknowledgment, and reporting across departments. Omatic Software helped RWJBarnabas Health address these issues using ImportOmatic, MergeOmatic, and List Management.

Using Omatic Software’s tools, RWJBarnabas Health cleaned and organized its constituent database, merged duplicates at scale, and kept hospital patient records and gifts properly separated. The results were significant: more than 20,000 duplicate records were merged across 450,000+ constituents, gift processing time dropped from 2–4 weeks to a consistent 48 hours, average gift amount increased by 30%, and annual gifts processed increased by 50%.

RWJBarnabas Health

Jodi Rostek

Senior Director of Database Management