Case Study: RISD Museum increases email engagement and event attendance with Omatic Software’s Constant Contact Connector

RISD Museum boosts email engagement and event attendance with Omatic Software

The RISD Museum faced challenges with inefficient data management between its Blackbaud Altru CRM and Constant Contact email platform. As a small team, manually compiling targeted email lists for marketing campaigns was a time-consuming process that took weeks and hindered their ability to launch new initiatives. To solve this, they turned to Omatic Software and implemented the Omatic Cloud Constant Contact Connector.

Omatic's solution automated the flow of data between Altru and Constant Contact, ensuring real-time, accurate email lists. This integration saved significant time, allowing the museum to easily segment communications and target specific audiences. As a result, the RISD Museum saw increased email engagement and event attendance for its programs. The team gained the flexibility to launch more creative campaigns with confidence in their data.

RISD Museum