Case Study: Oregon Health & Science University achieves fresher data and more targeted fundraising with Omatic Software

OHSU Foundation Uses ImportOmatic and Luminate Online Connector to Keep Data Fresh and Craft Personalized Fundraising Messages

Oregon Health & Science University Foundation needed a faster, more accurate way to manage more than half a million constituent records and improve mass email segmentation in Luminate Online. Using Omatic Software’s ImportOmatic and Luminate Online Integration, the team was spending 40+ hours per integration cycle fixing duplicates and manually updating profiles, which made fundraising messages too generic.

Omatic Software implemented ImportOmatic to clean and import data without duplication, then connected Raiser’s Edge to Luminate Online so constituent data could sync automatically for campaigns. The result was a 50% reduction in import time, more frequent data updates, and more accurate, timely information for targeted fundraising communications, helping Oregon Health & Science University Foundation craft more personalized messages.

Oregon Health & Science University

Sandra Maxwell

Senior Business Intelligence Analyst