Case Study: Direct Relief improves donor data integrity and speeds acknowledgments with Omatic Cloud

Direct Relief accelerates donor acknowledgments by months with Omatic Software

Direct Relief, a nonprofit organization providing humanitarian support and disaster relief, faced significant data integrity challenges. Their donor data from sources like GoFundMe Pro and their own website was inaccurate, creating duplicate records in their Raiser’s Edge NXT CRM. This made it difficult to identify and thank new donors, especially following major disaster relief campaigns, and staff spent an unsustainable amount of time on manual data cleanup. They turned to Omatic Software for a solution using Omatic Cloud.

Omatic implemented an automated data integration solution that seamlessly connected GoFundMe Pro with Raiser’s Edge NXT. This provided daily automated uploads, improved data accuracy with duplicate prevention, and allowed for the import of more types of gift data. The results for Direct Relief included a vastly more accurate view of their donor base, which enabled efficient donor segmentation and communication. Most significantly, the solution accelerated the process of acknowledging new donors by months, leading to improved supporter satisfaction and donor retention.

Direct Relief