Case Study: Avera Foundation exceeds Giving Tuesday goal with Omatic Software and GoFundMe Pro integration

Avera Foundation exceeds Giving Tuesday goal by 28% with Omatic Software

The Avera Foundation, a healthcare organization dedicated to the upper Midwest, faced challenges with siloed fundraising systems and a lack of personalized donor communication. This hindered their ability to get a complete view of constituents and effectively reach their Giving Tuesday fundraising goals. They turned to Omatic Software and utilized its integration services to connect their GoFundMe Pro and Raiser’s Edge NXT systems.

Omatic implemented a solution that created a direct API connection between the systems, allowing for seamless data transfer and accurate donor information. This enabled the Avera Foundation to conduct personalized, segmented follow-up communications. As a result, they exceeded their Giving Tuesday goal by 28% and later achieved a 20% increase in dollars raised and a 31% increase in registrations for another event, setting new standards for efficiency with Omatic.

Avera Foundation