Case Study: American Lung Association improves constituent experience with Omatic Cloud

American Lung Association launches Marketing Cloud email strategies in minutes with Omatic Cloud

The American Lung Association faced challenges with inefficient and unreliable data integration between its Salesforce CRM, Marketing Cloud, and Blackbaud Luminate Online systems. This resulted in slow data processing, a lack of real-time information, and inaccurate data that negatively impacted constituent engagement and marketing efforts. Their existing integration tool required external developer support for any changes, creating delays and additional costs. To solve this, they turned to Omatic Software and implemented its Omatic Cloud platform, specifically the Luminate Online Integration for Salesforce.

Omatic Cloud provided a configurable solution that gave the internal team greater control, enabling real-time data flow and improved data validation. The results included significantly faster data processing, the elimination of duplicate records, and more effective, personalized marketing campaigns. This led to a better constituent experience and more effective fundraising. The association also achieved lower administrative costs by reducing its dependence on an external vendor.

American Lung Association