Case Study: a value travel brand achieves over 200 million impressions with O'Malley Hansen Communications

Value Travel Brand drives 200+ million impressions with O'Malley Hansen Communications

O'Malley Hansen Communications was engaged by a value travel brand that wanted to execute a brand refresh with a strong family-friendly focus. The customer needed an integrated marketing approach to effectively communicate its renewed appeal to budget-conscious families through storytelling in the media.

The solution implemented by O'Malley Hansen Communications was a two-pronged media launch. It included a pre-launch immersion trip for select influencers and media, uniquely incorporating their families, followed by a coordinated launch day with traditional outreach and a satellite media tour. The campaign delivered outstanding results, including over 200 million impressions, 392 placements, and a 98.5% positive sentiment rate, while also strengthening key media relationships for the brand.