O'Malley Hansen Communications
11 Case Studies
Case Study: Humane Society of Missouri achieves national media coverage and donor support with O'Malley Hansen Communications
A O'Malley Hansen Communications Case Study
Humane Society of Missouri earns 115 million impressions with O'Malley Hansen Communications
The Humane Society of Missouri sought to gain widespread attention for its innovative Shelter Buddies Reading Program. The challenge was to share this heartwarming story to drive national interest in the animal welfare organization. O'Malley Hansen Communications provided public relations services to meet this goal.
O'Malley Hansen Communications launched a media outreach campaign featuring a video of the program. This solution resulted in massive national and international coverage on major news outlets and websites. The campaign generated over 150 online stories and 115 million impressions, along with a $25,000 donation for the Humane Society of Missouri. O'Malley Hansen successfully elevated the organization's profile significantly.
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