O'Malley Hansen Communications
11 Case Studies
Case Study: California Pizza Kitchen boosts media coverage for its Next Chapter rollout with O'Malley Hansen Communications
A O'Malley Hansen Communications Case Study
California Pizza Kitchen secures coverage in 8 outlets with O'Malley Hansen Communications
California Pizza Kitchen (CPK) sought to attract young and sophisticated foodies back to casual dining by announcing a major brand makeover for its 30th anniversary. The company tasked its vendor, O'Malley Hansen Communications, with securing media coverage to promote the "Next Chapter" redesign of its locations in St. Louis and Chicago, including a media event during a national convention.
O'Malley Hansen Communications executed a strategy focused on educating local media and bloggers about the new design and expanded menu. They secured significant media attendance at the Chicago event and generated extensive coverage. The results included features in major outlets like the Chicago Tribune, St. Louis Business Journal, KSDK-TV, and trade publications, successfully promoting the new model before its system-wide rollout.
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