Case Study: Anheuser-Busch boosts leadership engagement and scholarship applications with O'Malley Hansen Communications

Anheuser-Busch boosts scholarship applications 500% with O'Malley Hansen Communications

Anheuser-Busch worked with O'Malley Hansen Communications to create a program that would celebrate leadership and position the company as an attractive employer. The challenge was to refresh a historic African-American marketing campaign and leverage the brewer's relationship with the United Negro College Fund.

O'Malley Hansen Communications designed and executed a corporate scholarship and a two-day leadership symposium. The solution included a press conference, professional development workshops, and community service projects. This program secured over 60 media placements and resulted in a 500% increase in scholarship applications, with 76% of scholars reporting an interest in a career at Anheuser-Busch.

Anheuser-Busch