Case Study: Personizely improves feature visibility and adoption with Olvy’s Changelog

Personizely improves feature visibility and adoption with Olvy’s changelog

Personizely, a B2B SaaS conversion rate optimization platform, faced a challenge with inconsistent and ad-hoc customer communication regarding new features and product updates. As their product matured, they needed a more structured and visible system to keep customers informed and demonstrate the platform's ongoing evolution. They turned to the vendor Olvy to implement its changelog and release software.

By implementing Olvy’s Changelog, Personizely established a consistent, in-product system for sharing updates. This solution included an in-app widget to notify users and a dedicated releases page. The use of Olvy resulted in improved feature visibility and adoption, making customers more aware of new releases. Internally, it created greater accountability and alignment, making publishing updates a natural part of their development process.

Personizely