Case Study: Amherst College reinvents admissions outreach with Ologie

Amherst College reimagines admissions outreach with Ologie and nearly 70 custom illustrations

The customer, Amherst College, faced a challenge where its admissions outreach did not match its bold, equity-focused momentum in eliminating legacy preferences and welcoming more first-generation students. To address this, the college partnered with the vendor Ologie for branding and enrollment marketing services.

Ologie reimagined the entire prospective student journey by building a new brand platform titled "Altogether Amherst." The solution included nearly 70 custom illustrations and authentic photography to capture student life, delivering a clear and unifying message. The new platform successfully reflected the institution's distinctive and bold character.

Amherst College